Regardless of your career goals, Brown recommends writing in the first person as a way to sound more approachable rather than using the third-person voice typical of résumés. Those pursuing jobs in academia, on the other hand, should use more traditional language and formatting, favoring a chronological list of experience and a more formal writing style reminiscent of a curriculum vitae (CV). Such profiles should include less detail about research papers and more references to career aspirations, measurable accomplishments and skills you have that are in demand in the industry. A researcher might emphasize his or her writing ability, data-analysis experience, communication skills and attention to detail, says Brown, while practitioners should showcase clinical expertise and welcome potential clients.įor example, practitioners might include a statement along the lines of "As a therapist, my goal is to help you overcome whatever challenge life has thrown your way," followed by a list of their clinical focus areas, says Kyler Shumway, a psychology doctoral student at George Fox University and search engine optimization director for .Īs for psychologists seeking corporate jobs, "there’s room for creativity on your LinkedIn profile," says Alan De Back, a career counselor with Alan De Back Learning & Communications. Psychologists with different professional goals should tailor their content accordingly. "Your LinkedIn profile may look very different if you’re seeking employment, searching for research collaborators or hiring a research assistant," he says. Do you aim to attract recruiters, employers, research collaborators or potential new clients? Start by considering the people you want to reach, and write with that group in mind, says Daniel Wendler, a psychology doctoral student at George Fox University and founder of So, how can psychologists best use LinkedIn to showcase their strengths and expand their professional networks and client lists? Here’s advice from consultants and online marketing experts on how to get noticed on LinkedIn. "That’s what will separate you from your competition." "Use the platform as an additional marketing tool that tells your story beyond what’s on your resume," says Marshall Brown, career coach and CEO of Marshall Brown & Associates. Research by psychologists shows that profiles that are longer, have more connections and include a photo are favored by employers ( Personnel Psychology, 2018). Optimizing your profile is more important than ever. "Don’t underestimate the importance of this tool." "If you’re not on LinkedIn, you are invisible to recruiters," says Laura Viehmyer, who has more than 35 years of experience as a human resources executive and now runs Viehmyer Consulting Group, a private résumé and career counseling practice. Last year, 77% of recruiters used the website to find job candidates, according to a Jobvite survey of 805 recruiters nationwide. With nearly 600 million users in 200 countries, LinkedIn has become the world’s most widely used resource for professional networking.
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